History & Tradition
While the Morada Senior Living division formally launched in early 2021, parent company Discovery Senior Living has been creating exceptional lifestyle and care communities for seniors for nearly three decades.
Today, at a time when multifamily interests and new upstarts are entering the seniors housing space each year, few companies in the industry are backed by the same, rich history and tradition for excellence as Morada Senior Living. In fact, supporting our daily efforts are many of the individuals and teams who helped conceptualize and develop other, Discovery brands like the flagship Aston Gardens and Discovery Village communities, as well as those who established their trademark lifestyle, care and service programs.
In most industries, longevity speaks volumes. Winning countless awards and distinctions does too. So while Morada is only now bursting onto the scene, it’s been built from top to bottom by a tried-and-true industry leader. Why settle for anything less?
What Makes Our Organization Different
Morada Senior Living’s proprietary organizational and management philosophies are at the forefront of the seniors housing industry. By utilizing the latest technology and strategic operating principles, the entire Morada Senior Living division is working smarter. Plus, through innovative, resident-focused programs and services, we’re delivering an overall lifestyle experience that leads the way in terms of flexibility, resident choice and customization.
These are the features and philosophies that define and differentiate Morada Senior Living (and the entire Discovery Senior Living organization) from the competition:
Best-in-Class Business Intelligence & Analytics
Right now, the seniors housing industry is undergoing a seismic transformation as providers evolve in order to better meet the needs of incoming baby boomers who demand a more personalized lifestyle experience. To help deliver it, Discovery Senior Living created its own Business Intelligence & Analytics group, which gathers and examines data on everything from demographics and pricing to complex utilization and spending behaviors.
With this entire universe of data and business intelligence at its disposal, the Morada Senior Living division is uniquely positioned to make decisions using analytics and up-to-date performance and consumer data. Beyond just empowering business decisions, however, it’s part of a highly scalable platform that’s supporting our company’s growth and the continuing pursuit of innovation.
In all, our emphasis on data-driven performance metrics and investment in business intelligence and analytics means superior visibility for leadership and investors, a deeper understanding of our business, residents, and prospects, and opportunities to drive change and innovation that simply wouldn’t be possible otherwise. That’s why this component has become a true cornerstone of our company’s day-to-day operations and a powerful lens through which we view the past and present as well as prepare and mobilize resources for the future.
Strategically-Designed Organizational Structure
Neither today’s seniors nor the communities they proudly call home are “one size fits all,” and the same is true for our company and its management. Instead, to promote customization and better meet the varying needs and preferences of local and regional customers, Morada Senior Living utilizes a flat management structure that emphasizes connectivity at the community level.
Morada Senior Living communities are individually managed, with regional operations support and centralized, community-specific marketing services from our own Discovery Marketing Group, itself a multiple award winner. Add to that our industry-leading data and analytics capabilities and a “top-tiered” commissioned sales organization, and Morada Senior Living communities are set up and uniquely prepared for success.
Resident-Centric Programs & Services
Baby boomers represent a vastly different customer profile than the generation that came before them. More active and independent, and more proficient with the Internet and digital technology, boomers demand optionality and a customized experience. They want to live life on their own terms, and by way of our exclusive, resident-centric programs and services, Morada Senior Living is making it easier than ever to achieve just that.
Here are just some of the ways we’re doing it: